Back in 2007, the East of England Co-op launched an initiative called Sourced Locally with the aim of highlighting delectable food goods from the local area. The project has grown enormously over the last eight years. Co-op is now home to more than 2,700 locally sourced products and has helped generate over £34 million for the local economy.
Sourced Locally Fortnight, which took place from June 1st to 14th this year, is a chance to showcase both the incredible local food produce available and all the benefits of keeping money in the local community.
Co-op commissioned YouGov to conduct consumer research in Norfolk, Suffolk and Essex as part of its 2015 campaign. The results indicated that 85% of adults across the East of England believe that Brits should buy and consume locally-sourced food products, with a particular emphasis on the importance of meat, vegetables and eggs.
During this year’s Sourced Locally Fortnight, Co-op made improvements in how customers find local products in-store and launched a range of new foodie products for their customers to enjoy. You can see some of these East of England products and the people who supply them in the videos below.
These videos show just a few of the brilliant producers who make high-quality and locally-grown food available for us to buy in stores like Co-op, and it’s great to see one of the UK’s favourite supermarket brands working to highlight and credit their suppliers with campaigns like this one.
During the Sourced Locally Fortnight, Co-op even went so far as to only stock local potatoes, strawberries and asparagus in their stores, which is a great start towards cutting food miles, reducing waste and helping build the local economy.
It may seem like a relatively small step to implement this kind of action for just two weeks, but it’s only by showing people how great local food can be that bigger steps can be taken. And it seems pretty clear that Co-op will be leading the charge.